Comments on: News Flash… Brand perception is crucial for ALL businesses… Film at 11. http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/ ephemeral words for creative readers Thu, 07 Aug 2008 23:53:57 +0000 http://wordpress.org/?v=2.5 By: Success http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-35673 Success Mon, 31 Mar 2008 06:50:22 +0000 http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-35673 These days there are many examples of this kind of "negative branding" going on. Sometimes this kind of negative marketing can work if the aim is to sell a product or service that stops something bad happening - but a restuarant! I often wonder who is advising these business owners - or maybe it is just a rush of blood to the head from the owners themselves. I am all for controversial marketing and new concepts but this just doesn't work. Don't they know anything about psychology and the way that we think and process images? Graham These days there are many examples of this kind of “negative branding” going on. Sometimes this kind of negative marketing can work if the aim is to sell a product or service that stops something bad happening - but a restuarant! I often wonder who is advising these business owners - or maybe it is just a rush of blood to the head from the owners themselves.

I am all for controversial marketing and new concepts but this just doesn’t work. Don’t they know anything about psychology and the way that we think and process images?

Graham

]]> By: Jeremy Fuksa: Creative Generalist http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-768 Jeremy Fuksa: Creative Generalist Tue, 10 Oct 2006 15:15:22 +0000 http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-768 I like this idea. I say we do it. I like this idea. I say we do it.

]]> By: paul http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-763 paul Tue, 10 Oct 2006 05:58:40 +0000 http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-763 You know what's funny? If you had referenced any other local sub joint, chances are good that I would probably not be familiar with their identity work. But I have to say that I immediately recognized and remembered U-Gene's for all of the reasons that you mention here. Now I'm not saying that's necessarily a good thing. I also vividly remember a business card tacked to the wall of a Chinese restaurant for a local carpet cleaning service called Soprano's. Their tagline was "Badda-Bing, it's Clean!" Do I remember them? Of course. Will I ever call them? Doubtful. Maybe we should orgainize a group project to help U-Gene's. We can all submit new artwork for their identity and post it all online. You know what’s funny? If you had referenced any other local sub joint, chances are good that I would probably not be familiar with their identity work. But I have to say that I immediately recognized and remembered U-Gene’s for all of the reasons that you mention here. Now I’m not saying that’s necessarily a good thing. I also vividly remember a business card tacked to the wall of a Chinese restaurant for a local carpet cleaning service called Soprano’s. Their tagline was “Badda-Bing, it’s Clean!” Do I remember them? Of course. Will I ever call them? Doubtful. Maybe we should orgainize a group project to help U-Gene’s. We can all submit new artwork for their identity and post it all online.

]]> By: Jane http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-467 Jane Thu, 05 Oct 2006 22:02:48 +0000 http://blog.3rdmartini.com/brand-perception-is-crucial-for-all-businesses/#comment-467 I thought the same thing the time I actually ate at a U-Gene's (it was across the street from a hotel where I was attending a conference and I didn't want to spend the money to eat at one of the hotel's restaurants). The food is pretty good, but I think a lot more people would be willing to try it if they'd hired a professional illustrator early on. I thought the same thing the time I actually ate at a U-Gene’s (it was across the street from a hotel where I was attending a conference and I didn’t want to spend the money to eat at one of the hotel’s restaurants). The food is pretty good, but I think a lot more people would be willing to try it if they’d hired a professional illustrator early on.

]]>