Comments on: Don’t be afraid of negative space http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/ ephemeral words for creative readers Thu, 07 Aug 2008 23:48:05 +0000 http://wordpress.org/?v=2.5 By: Pat Martin http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-34956 Pat Martin Mon, 20 Aug 2007 21:38:38 +0000 http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-34956 I think it's an oversimplification. If you look at an Armani shop, you'll see just a shirt displayed behind a 5 sqm window. If you look at a discount retail shop, you'll see dozens of shirts behind 4 sqm. It's all about positioning, target market and right message. You just do not choose either "white space" style or "clutter design", but you position your business in a certain niche and create its business image accordingly. I think it’s an oversimplification. If you look at an Armani shop, you’ll see just a shirt displayed behind a 5 sqm window. If you look at a discount retail shop, you’ll see dozens of shirts behind 4 sqm. It’s all about positioning, target market and right message. You just do not choose either “white space” style or “clutter design”, but you position your business in a certain niche and create its business image accordingly.

]]> By: Walidov http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-34933 Walidov Tue, 31 Jul 2007 05:09:59 +0000 http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-34933 Hmmm, good tips and encouraging positively. Thank you, http://www.walidov.com Hmmm, good tips and encouraging positively.

Thank you,

http://www.walidov.com

]]> By: yason http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-2345 yason Wed, 08 Nov 2006 15:39:08 +0000 http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-2345 Excellent topic of discussion, Martini. The snippet from LogoOrange makes a lot of sense, but like you I dont fully agree with their reasons. Working class consumers have come to expect what is directed towards them. This poses an interesting "which came first" question : Are marketers defining the class by how they choose to represent them in advertising, or have marketers found that there is only one way to speak to the working class because that is the only way they respond? In my opinion, education is the key for operation White Wash. It is nice to see in places like Target (and even <a href="http://wsjclassroom.com/archive/05dec/bigb_waltrend.htm" rel="nofollow">Walmart</a> now a days) how the awareness of design is surfacing. Because of this we are seeing the blending of people who represent clutter and white space. Apple has done an amazing job with revolutionizing marketing, while teaching the higher form of visual language with the fewest words. Everyone (regardless of their income bracket) wants an ipod and can find them at both stores named above. So, it will be interesting to see how design evolves in the future. Thanks for reading the ramblings. Excellent topic of discussion, Martini.

The snippet from LogoOrange makes a lot of sense, but like you I dont fully agree with their reasons. Working class consumers have come to expect what is directed towards them. This poses an interesting “which came first” question : Are marketers defining the class by how they choose to represent them in advertising, or have marketers found that there is only one way to speak to the working class because that is the only way they respond?

In my opinion, education is the key for operation White Wash. It is nice to see in places like Target (and even Walmart now a days) how the awareness of design is surfacing. Because of this we are seeing the blending of people who represent clutter and white space. Apple has done an amazing job with revolutionizing marketing, while teaching the higher form of visual language with the fewest words. Everyone (regardless of their income bracket) wants an ipod and can find them at both stores named above.

So, it will be interesting to see how design evolves in the future.
Thanks for reading the ramblings.

]]> By: paul http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-2263 paul Wed, 08 Nov 2006 05:27:52 +0000 http://blog.3rdmartini.com/dont-be-afraid-of-negative-space/#comment-2263 Great post. Target is a great example of a brand that has successfully "taught" a higher form of visual language to a value-based customer. In fact, Target and brands like it have been so successful at this that their customers have come to expect (read: demand) it. The result has been felt all the way from point-of-sale graphics to product design. But Target and others like it can afford to make that kind of investment. The local tire shop doesn't feel the same way. Great post.
Target is a great example of a brand that has successfully “taught” a higher form of visual language to a value-based customer. In fact, Target and brands like it have been so successful at this that their customers have come to expect (read: demand) it. The result has been felt all the way from point-of-sale graphics to product design. But Target and others like it can afford to make that kind of investment. The local tire shop doesn’t feel the same way.

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