At the end of the very last break in Saturday Night Live this weekend, right before the good nights, a TV spot played that I had never seen before, and it certainly got my attention.

The spot was for Natural Light, and the first thing that impressed me about the spot was the fact that they didn’t refer to themselves as Natural Light, but as Natty Light, the nickname that has been the ubiquitous choice for brohams, frat bras, and Dave Matthews Band fans for decades.

And of course, the spot was aimed squarely at that group. The tagline, “Now You’re Talkin’,” is simple and perfectly suited for the brand.

I almost turned off the TV a few minutes before the spot ran, and I’m glad I stuck around to see it. This is a campaign that I want to see more of. Hopefully they will take the right cues and not make this campaign overly slick. The TV spot has just the right touch of craptastic to it, and all other media that this campaign touches needs to follow suit. I’m definitely a fan.

Does it make me want to buy Natty Light? Not really, but I’m not their target. Besides, I’m already loyal to Hamm’s, the cheap beer for old men, and the official beer of Das Cöbra.