Open ended questions: Harbingers of truth

Recently the Ad Club of Kansas City sent out a questionnaire to its members. The purpose was to try to gain some insight into perception of the club so that a rebranding effort could get underway.

The questions ran along the lines of, “If the Ad Club were a sandwich, what kind would it be?” The questions, while fun to answer, left me wondering exactly how the rebranding team could gain any meaningful insight from many of the questions. Furthermore, with the potential of over 600 responses, it seems like the possibility of forming these surely esoteric answers into a unified idea is next to nil. I certainly wish the branding team luck, because I don’t think I could make a creative brief based off these questions.

There was one question that I particularly enjoyed answering, however. The question was, “What three words would you never use to describe the Ad Club?” The answer was easy:

Hot octogenarian action.

This entry was posted on Tuesday, November 4th, 2008 at 2:31 pm and is filed under Anecdotes, Branding, KC Ad Club .

You can follow any responses to this entry through the RSS 2.0 feed.

You can leave a response, or trackback from your own site.

Trackbacks

(Trackback URL)

blog comments powered by Disqus

About this site

the martini shaker* is one of those fancy blogs written and curated by Kansas City-based Jeremy Fuksa (seen here in rock mode).

Jeremy is a self-professed creative generalist, which is kind of a bullshit way of saying "jack-of-all-trades" yet he continues to call himself that regardless of how it sounds. Specifically, Jeremy is the Presentation Director at Barkley, where he uses traditional, interactive, motion, and presentation design to best reflect the agency's internal brand.

Jeremy speaks about doing great creative work, is President of the Art+Copy Club of Kansas City and expresses himself with a mélange of other stuff.

Tweet, tweet.

Please wait while my tweets load

Follow me on Twitter.

Colophon.

Contents under Creative Commons License. No part of the overall visual design or accompanying cascading style sheets may be used without permission.

the martini shaker* is hosted by media temple (mt), powered by WordPress 2.7 and uses the 960 Grid System as its CSS framework.

The author wishes to acknowledge that you are a very wise and discriminating reader, and as such your patronage is appreciated. Also, you smell terriffic.